Passionate about cycling?

When you wear one of our products or use one of our services, you're not just buying a product - you're joining the conscious culture we've created for ourselves.

It all started with our commitment to conscious and sustainable clothes. We put a lot of research into what goes into making them and it turns out that there are quite a few social factors impacting quality; but one factor had the most noticeable difference - the Eco-impact.

We looked for products that had less of an effect on the environment and gave preferential treatment to ones who had improved or fostered better production methods for creating items like our fabrics or hardwares, for example.