Reduce, Reuse, Recycle
The Future is Circular
Our thirst for novelty never runs dry; our planet's resources don't either. The solution to this isn't an absence of new products, but a replacement of old ones with new - but just as useful - goods. One example is nylon waste, which would pollute the earth if left untreated; instead it becomes ECONYL® regenerated nylon ̶ identical to what came before and able to be recycled over and over again. This cycle ensures that we can always have new things while avoiding unsustainable consumption.